Join Bob Moesta, founder of the Re-Wired Group and co-architect of the Jobs to Be Done theory, to discover tools to help you understand your customers. Bob will introduce the essential frameworks and tools that underpin Jobs to Be Done, all while challenging you to change the way you think about customer behavior. Learn how the principles of Jobs to Be Done can help you understand your customers and translate into actionable insights for strategy, product development, sales, marketing and more.
**IN-PERSON EVENT DETAILS**:
Please join us for lunch in the [Method Charlotte](https://www.method.com/locations/charlotte/) office. We’re in the Charlotte Plaza building on the 8th floor (Panera on the ground floor). Take the escalator to the second floor and use the elevator bank to the 8th floor.
**Lunch**: We’ll provide a free lunch starting at 11:30 am.
**Parking**: We’re happy to validate parking for attendees who park in the [Charlotte Plaza Parking Deck](https://www.parkme.com/lot/82095/charlotte-plaza-parking-charlotte-nc). Please bring your parking ticket to the event.
